When your clients aren’t all sunshine and rainbows.

When you own or work for a business, you will have to work with two types of clients. The individuals who understand the need for your services and the ones who are going to be hard to work with. Although, it would be fantastic to only work with the first group, you will, however, have […]

The Power Behind Good Brainstorming

  Every good marketer has those days when the creative ideas don’t seem to streamline from our brains to our work. When you’ve hit your wits end, it’s time to start brainstorming. Brainstorming is a great technique to gain a different perspective of the content you are writing and spark some new, creative ideas. It’s time […]

Tips For The Bootstrapping Startup

My first Digital Marketing Conference is in the books. After two full days, I can definitely say that I felt like I stepped back into college days, trying to soak up as much information as I could. Amongst the brilliant speakers, one stood out to me. Sylvester Chisom, an education technology entrepreneur, gave a presentation titled […]

Pinterest: The Underdog of Social Media Marketing

When people think about incorporating social media into their marketing package, the first sites that come to mind are Facebook and Twitter. As a digital media specialist, I can tell you that Facebook is very popular amongst business owners because it’s the most familiar. However, you could be missing out on one very important marketing […]