A corporate takeover or a home invasion; which scenario is worse? It makes no difference to this business giant. I have recently been enlightened with Apple’s “methods” of taking over an individuals freedom and right to choose. They have designed their products in a way that makes you rely on them, but when they fail, they strangle you. Apple gave me the finger, but should I give the finger to Apple?
Let’s be honest with each other. An Apple store is not a reasonably quick repair for most people – they have to mail in the device to have it fixed. Therefore you may go days without your device that you have already spent hundreds of dollars on because you don’t own more of their products. Yes, I understand that all of the fanboys and fangirls have a Mac, an iPad, an iPhone, and even red apples in a bowl on the kitchen table. But not everyone possesses all of those items, and it should not be required to have your home spewing Apple products.
Unless you have a Mac in your home, you put yourself at risk when your phone fails you. Their customer service does not go out of their way to make sure that their products are doing their job, nor to make sure that their customers are happy. They are there to tell you what you have to do because their software failed, and you have to do it on their terms. Sound nice doesn’t it?
I recently had a friend that had a software issue on her phone – her thumb print authorization stopped working. In a software glitch, her manual security code also locked her out. In your head you would think that this should be relatively easy to fix…NOPE! She was informed by a major cellular service provider that Apple does not allow them to assist customers with Apple defects. Well, that is convenient. Then, in a strange turn of events, the employee of the cellular service provider mentioned “I used to have an iPhone also.” Even she had to send her phone off to Apple to be unlocked. I know what is running through your head. “There has to be a better way!”
They even treat their iTunes accounts with the same amount of lock down ferocity as a maximum security prison. A young girl, excited to receive a new iPod, sets up her account through a family member’s email account. Now she is becoming a young adult. She is going to school, working, and taking on responsibilities. But can she access her iTunes now that everything has changed? No, because she has no way to access that email account that it was set up with so long ago. Again, I know you are thinking that this should be easily solved by Apple. Once again you would be wrong. They once again show their relentless grip on your life by saying “Sorry Charlie, you are out of luck.”
I want to close the year of 2014 by saying “thank you.” I am truly grateful that I do not work for a company like this. I have landed in a business that is open and transparent to clients. Unlike Apple, we do not “force” our clients to continue to use our services out of fear of their life becoming a hassle. It forces us to be better, and strive to be great. We do not become complacent. The claws of Apple are similar to the billion year contracts required by Sea Org members of Scientology.
So until Apple changes their ethics and plans for world domination, I am proud to have a Droid in my hand and a banana in my home.
by Matt Carnaghi | @carnaghimd1